Ask three agencies what a website costs and you will probably get three completely different answers. Anywhere from 150 to 5,000 euros, for what looks like the same thing. This piece explains where that gap comes from, what the real prices are in 2026, and what to check before you hand anyone money.
Real prices in Serbia in 2026
Based on public price lists from agencies and freelancers in 2026:
| What you need | Freelancer | Small agency | Established agency |
|---|---|---|---|
| Landing page (1 page) | 150 to 500 € | 300 to 900 € | 600 to 1,500 € |
| Company site (5 to 10 pages) | 400 to 1,200 € | 600 to 1,800 € | 1,000 to 3,000 € |
| Site with online booking | 600 to 1,800 € | 800 to 2,500 € | 1,500 to 4,000 € |
On top of that comes what rarely shows up in the first quote: hosting (30 to 120 € a year), a domain (10 to 20 € a year) and maintenance. Standard monthly maintenance with content changes runs 70 to 150 € a month at most agencies.
Why the differences are so large
Price does not depend only on the number of pages. It depends on who writes the copy, whether the design is built for you or pulled from a template, whether the site has SEO fundamentals, who maintains it when something breaks, and, most importantly, whether it was built to bring in enquiries or just to exist.
The cheapest quote almost always means: a template, no copy, no SEO, no maintenance. A site that looks abandoned within a year. If you are weighing a cheap template against a proper solution, we compared AI and professional sites.
Three questions that separate a good quote from a bad one
- What happens after delivery? Who updates the price list, adds photos, renews certificates? If the answer is "get in touch and we'll sort it out", that is a hidden cost.
- When will the site be ready, and what if the deadline slips? Common practice in the region: two to four weeks promised, three to six delivered. Ask whether anyone actually guarantees the deadline.
- Whose site is it once you pay? The domain and the content must be yours. Always.
Pay upfront or subscribe?
The classic model: 50% upfront, 50% on delivery, then maintenance billed separately. The problem is that you carry all the risk, and plenty of small-business owners have been burned by "50% upfront, then silence".
A subscription model flips the math: a smaller starting investment, a fixed monthly fee, with maintenance, content changes and hosting included. For a business racing toward its season or just getting started, that is a predictable cost instead of a one-time hit.
That is exactly how we work: a fixed build price, your site online in 5 days or you don't pay for the build, and a monthly subscription that includes content changes. No hidden line items.
FAQ
Instagram is a rented audience, and the algorithm decides who sees you. A website is the only place that is truly yours, and the only thing Google shows when someone searches for you by name or by service.
The market standard is two to six weeks. With AI support in the process, our deadline is 5 working days from the moment we receive your materials.
Realistically, 300 € gets you a template with no support. It is better to wait, or start with a simpler one-page version that can be built out later.
I've been building websites since 2015 and I run every project personally, from the first call to launch. We use AI to be fast, not to be cheap and generic.
Your site online in 5 days or you don't pay for the build. The free review takes 15 minutes.
See how we work